Innovation Games® with Maarten Volders

Includes breakthrough findings of Gamestorming

This two-day, interactive course, based on the material in Luke Hohmann's Innovation Games book, tackles the challenge of developing customer understanding by providing you with a fresh perspective on how to use a variety of games with your customers to develop the understanding that forms the foundation of innovation.

Areas where you can use Innovation Games:

• Discover what customers don’t like about your offerings

• Uncover unspoken needs and breakthrough opportunities

• Understand where your offerings fit into your customers’ operations

• Clarify exactly how and when customers will use your product or service

• Deliver the right new features, and make better strategy decisions

• Increase empathy for the customers’ experience within your organization

• Improve the effectiveness of the sales and service organizations

• Identify your most effective marketing messages and sellable features

The Innovation Games training includes the most recent findings of Gamestorming a book by Visual Thinking and Creative Thinking guru Dave Gray. This course includes:

• Overcome conflict and increase engagement with team-oriented games

• Improve collaboration and communication with visual-thinking techniques

• Promote understanding by role playing customer and user experience

• Generate better ideas and more of them – faster than ever before

• Shorten meetings and make them more productive

• Stimulate and explore complex systems, interactions, and dynamics

• Identify a problem’s root cause and find the paths that point toward a solution

Certification

Innovation Games registration is part of the training. After the training you will be registered as Certified Innovation Games facilitator.